Professional Image Consultant

Why call an Image Consultant?  Image is everything, much like attitude.  Attitude shines through your image.  

A very important decision is made about you in the first 7 seconds of encountering someone.  Research supports that the brain makes 11 decisions about you in those first 7 seconds.  We say “don’t judge a book by its cover”, but unfortunately we do!  Our physical appearance is the filter to our brain.  Body language and attitude shine through that first impression.

Do you (or your business) present the way you want to? Do you get noticed for the message you want to give?  It may be time to call an Professional Image Consultant.

“I want to help people perfect their professional image by knowing the

A, B, C, D’s of a positive imprint.” -Kathy Sazama

Becky Drury

A. Your Appearance

Appearance is powerful.  People have not been hired for positions they were qualified for because they did not present well.  Every industry has a “uniform”.  Knowing your industry, wearing the right colors, and presenting yourself with confidence is key.  I often find that people don’t know what to wear for certain occasions.  They guess or ask a friend.  Sometimes it works.  Yet other times it can be a costly mistake.  It truly is about dressing appropriately for the occasion.  I believe it is important to know your style and be authentic.  Style is unique to each of us.  Therefore, it is not a one size fits all method.


B. Your Behavior

Behavior is a part of your image.  How you sit, how you stand, how you carry yourself is important. Do you have confidence or are you uncomfortable in certain settings.  We sometimes don’t realize our gestures and how it comes across.  Body Language is a non-verbal communication and it can be powerful.


C. Your Communication

I believe that good communicators have 3 important traits.

  • They listen well, they’re trustworthy, and most of all authentic.
  • There are other traits but I find these to be the most important.
  • Good communication is a skill that takes time to learn.
Digital Imprint

D. Your Digital Imprint

Today is all about what is “out there”.  Facebook, Twitter, blogging, and LinkedIn are all easily accessible to a wide variety of those you come into contact with.  What is represented on digital media can give a positive or negative impression of you before you even meet someone. It’s best to be careful what you say, and the pictures you display.”

Silver Package

  • Receive the complete Excellence Package
  • Determine your Goals and Needs
  • Complete color draping with swatch book
  • 7 Universal Style Assessment
  • Eye Frame Recommendation
  • Complete Fit and Function specific for you
  • Shopping and Brands 
  • Monthly follow up for the next year

Price $2499.00

Lets Get Started

  • Initial session to learn your style
  • Determine your needs
  • Warm/Cool Color Style Assessment
  • Fit and Function specific for you
  • Follow up

Price $375.00

Eye Frame Consultation:

  • Complete Style assessment
  • 1 hour session

Price $75.00



7 seconds

Black Hills Energy

Does your company or business need assistance with First Impressions? Does it effectively communicate its brand? Research supports that within 7 seconds you are being judged (Nature of Neuroscience 2009). Your company/business is judged in the same manner. Very quickly, customers will decide positively or negatively about the leadership or ability of your company or business.

My expertise in systems and image consulting have helped numerous men and women to improve their first impressions and so much more.

I train on these subjects:

 • What does your Brand communicate?

  • Problem solving in the work place.

  • Conflict resolution skills.

  • Communicating effectively.

  • Digital Imprint the impression you give.

  • Boundaries clarify the roles of your team.

  • Leadership skills.

  • Etiquette and customer service.

  • Style, know it and feel confident.

  • Interviewing for career opportunity, skills and presentation.

*Business presentations are customized to meet the needs of your business.

Speaking & Communication Training 1/2 day $2,500 Full day $5,000

LuLa Roe Training

Kathy Sazama

About Kathy Sazama

For Kathy Sazama of Rapid City, SD, style and substance have always been equally important. She was born in California but raised in the Midwest, where her parents instilled strong values into her upbringing. Kathy learned the importance of family; a strong work ethic; and entrepreneurship. Her parents both served customers in the cosmetology business- so from her childhood, Kathy was immersed in the world of beauty and style.

Also from a young age, Kathy was fascinated by interpersonal relationships. Her professional career began as a licensed marriage and family therapist. She prided herself on working with various individuals and business to help resolve conflict and find ways to function effectively.

In the ’90s, Kathy became curious about how image affected people’s perceptions. She began training and received certifications in image consulting. She enjoyed working with professionals on problem-solving issues within their companies and helping them recognize that their image was vital to promoting their businesses. Image consulting offered the perfect mix of style and substance, and Kathy was hooked.

It’s Kathy’s belief that if you look good and present yourself well, your professionalism will shine. This will earn you respect and value in other people’s eyes, bolstering not only your business’ reputation, but your own self-esteem. In 2015, Kathy began consulting for Vision Source Specialists in Rapid City. Kathy believes that choosing glasses is the perfect chance to show your personality and brand to the world.

Each year, Kathy receives more training in image consulting - which focuses on brand development, personal style and interaction skills. She also became certified in corporate image consulting and men’s wear in 2015. She regularly provides education and training to college students and private businesses on professional dress, business etiquette, body language and communication.

She and her husband, George live in Rapid City, SD. Together, they raised three beautiful children and now enjoy their grandchildren. Besides her work, her family is her top priority.

“By helping others with their image, I believe they can gain the edge in our competitive world. The more you know and understand about your personal style, the more confidence and success you will have in pursuing your dreams,” said Kathy


Universal Style System
Universal Style System

Universal Style System

Glasses are an important part of your style and your look.

What are your glasses saying about you? -Kathy Sazama

Kathy Sazama red glasses


Did you know that your glasses are a point of interest?  They can be seen as a “historical” marker, popular, trendy, or amazing!  As I travel around the country, I find people’s choices of glasses to be very interesting.  I particularly enjoy glasses that are an extension of the wearer, and look amazing on the person wearing them.  It gives me the first impression of, “wow that person has put some thought into their purchase and the frames really compliment their style”.

What are your glasses saying about you?  I have developed my business, An Image of Excellence, to assist people with answering that very question– and to ensure their specs are an exclamation point on their style, rather than a simple period, or even a question mark!

In writing this, I hope to encourage all of you to take a careful look at your glasses.  First, for your eye health.   Have you had your eyes examined recently?  An old or outdated prescription doesn’t do you any good.   Secondly, now be honest with yourself, are your frames dated?  Are the color, shape or size of your frames flattering?   I like to help coordinate your occupation, color, face shape, and style in to your frames.  Let’s face it, glasses are a necessary accessory for many people. Why not pick a pair that makes a statement just for you?

I appreciate working with Vision Source Specialists of Rapid City, SD as they share the same vision and offer a top quality product that can bring out the best in you.

Watch the video below and click the pay pal link for your personal virtual eye consultation!

Virtual Eye Consultation

Click here to purchase 

your personalized eye consultation.







Professional Dress




Image Consulting Services

Do you want to stand out in your industry? Perhaps you have been over looked when promotions come along. Unfortunately, the lack of confidence is hindering you. It’s time to make a difference in you!

I have worked with men and women from various experiences, backgrounds and professions. From professionals entering the work force to Politicians perfecting their image. It’s all about communicating the message you want to be known for. I desire to help you achieve your personal best.

Below are the services I offer and what you can expect from each.


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